How we choose merino
Not all merino is equal. We look at fibre diameter, origin and processing.
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Blog
Stories about yarn, feet and mountains.
Bamboo vs cotton: which is better for summer
Both are natural, but they behave differently. When to reach for which?
Read more →Why socks slide down and how to stop it
A drooping cuff isn't fate. Usually it's the wrong knit and size.
Read more →How to wash socks so they last
A few habits add years to the life of the knit.
Read more →How to pick the right size
Measuring your foot takes a minute and saves a lot of discomfort.
Read more →Mountains and blisters: what actually helps
A blister comes from friction and moisture. The right sock solves both.
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